YvanArpa stands as one of the most audacious and avant–garde watch creators alive. After having made a significant contribution to some of the biggest success stories in the watch industry, in 2010 he launched his own Brand, called ArtyA. (ART + YvanArpa) The man plays by his own rules, creating art pieces that simply cannot fit into any existing category of watchmaking. Each piece is either numbered or unique, blending audacity with creativity in a disruptive way – very provocatively so, on many occasions. No one in this very conservative industry has managed to move so much in so little time.